China is scrolling.Let's get you in the feed.

We're a Hong Kong-based creative studio and consultancy helping Western brands win on China's social media.

Let's talk What we do

Every feed that matters.

Built for China's platforms, with your home channels covered too.

In China

Douyin抖音
Xiaohongshu小红书
WeChat微信
Weibo微博
Bilibili哔哩哔哩

Back home

TikTok
Instagram
YouTube

We work across all major Chinese social platforms.

Douyin 抖音
Xiaohongshu 小红书
WeChat 微信
Weibo 微博
Bilibili 哔哩哔哩

Made in Hong Kong. Fluent in both feeds.

Over a billion people in China open Douyin, Xiaohongshu, WeChat, Weibo and Bilibili every day. They discover, debate, save and buy there. None of these apps work like Instagram or TikTok, and very little of what works in the West carries over as is.

That's where Reachout comes in.

We're a Hong Kong studio and consultancy that helps Western brands get noticed, and loved, on Chinese social media. Hong Kong sits right on the line between East and West, and so do we. We speak your brand's language and your audience's, and we know that "localisation" means much more than translating subtitles.

We create content that feels native to each platform, publish it where it counts, and give you the strategy behind it. With us, your brand doesn't just enter China. It shows up like it belongs there.

Hong Kong Island's skyline lit up at night across Victoria Harbour — Hong Kong: where East meets West, and where we work.

Two ways we help.

Use one, or use both. Either way, your brand ends up on the right screens.

Close-up of a phone photographing a matcha latte for social media

Content Creation & Publishing

Scroll-stopping content, made for each platform.

A polished campaign from home can fall flat on Xiaohongshu, and a hit Douyin clip needs reworking before it's ready for Instagram. We make content for each platform from the start, then publish it where your audience is, in China and back home in the West.

Ideas first. Content pillars, campaign concepts and publishing calendars built around what your audience actually cares about.
Made to fit. Short-form video, photography, graphics and copy for Douyin, Xiaohongshu, WeChat, Weibo, Bilibili, TikTok, Instagram and YouTube.
Culture, not just captions. We adapt the humour, the references and the timing as well as the language, so it lands like it was born there.
Always on. Scheduling, publishing and community management, so your accounts stay active and your followers stay engaged.
Clear reporting. What worked, what didn't, and what we're trying next.

Let's talk

Dense neon signage in Chinese and English over a Hong Kong street

China Social Media Consultancy

Your guide to the world's busiest feed.

In China, influencers can drive more sales than ads. A notes app works as a search engine. A live-stream can sell out a product line in minutes. We help Western brands understand how it all works and find their place in it.

Map the landscape. Where your audience spends its time, which platforms suit your brand, and what your competitors are getting right and wrong.
Find your China voice. Shaping your brand story, products and visual identity for Chinese consumers without losing what makes you, you.
Launch right. Setting up official accounts properly on the right platforms, and a launch plan that makes noise from day one.
Creators who convert. Finding and briefing the right key opinion leaders (KOLs) and key opinion consumers (KOCs), everyday users whose reviews carry real weight, for collaborations that drive real results.
From likes to sales. Live-streaming, content-led commerce and community building that turn attention into revenue.

Let's talk

From first brief to full feed.

A simple three-step rhythm, repeated and refined every month.

Listen and map
We get to know your brand, your goals and your customers, then map where they spend time in China and what makes them tap, save and share.
Create and localise
We shape your story for each platform and produce content that feels native, from Xiaohongshu notes to Douyin shorts, without losing what makes you, you.
Launch and grow
We publish, run your community and bring in the right creators. Then we report on what's working and double down on it.

Questions? Good. We like those.

Everything brands usually ask before getting started. Can't see yours? Just ask.

Ask us anything

Do we need a company in China to get started?

Not always. It depends on the platform and how you plan to sell. Some platforms have routes for overseas brands, while others need a local entity or partner. We'll walk you through the options for your brand in our first conversation.

Which platforms do you work with?

In China: Douyin, Xiaohongshu, WeChat, Weibo and Bilibili. In the West: TikTok, Instagram and YouTube. We'll recommend the mix that suits your brand rather than putting you everywhere.

Do we have to use both services?

No. Some brands come to us for strategy only, some for content only, and many for both. Start where it makes sense and add more when you're ready.

Can you work alongside our existing agency or in-house team?

Absolutely. We're happy to work as the China specialist alongside your global marketing team or agency, sharing plans and assets so everything stays on-brand.

How long before we see results?

It depends on your starting point and goals. We agree clear milestones at the start, so you always know what we're working towards and when to expect it.

How do we get started?

Send us a message using the form below. We'll set up a short call to understand your brand, then come back with a proposed plan.

Your next million fans are already scrolling.

Tell us about your brand and your China ambitions. We'll show you the way in.

Prefer email? hello@reachoutlimited.com